Resources
Ideas on getting found, trusted, and chosen
Practical writing on SEO, advertising, software and the decisions that come before them — no fluff, no invented case studies.
Local SEO
Why Your Google Business Profile Matters More Than Your Website (For Local Search)
For most local businesses, the Google Business Profile is seen before the website is. Here's why it deserves the same attention as your homepage.
2 min readStrategySEO vs. Google Ads: Which Should You Invest In First?
SEO and paid ads solve different problems on different timelines. Here's how to decide where your first digital marketing budget should go.
2 min readCustom Software5 Signs Your Business Needs Custom Software Instead of Off-the-Shelf Tools
Off-the-shelf software works well until it doesn't. Here are the signals that your business has outgrown generic tools.
3 min read